Insights that
unlock growth
Blending data, intuition and real-world experience to reveal what truly drives consumer decisions
What Makes Us Tick
The curiosity, the challenge and the rush of understanding human behaviour.
For us, market research isn’t just about data points. It’s about stories, motivations and moments that drive change.
A Bit Of What We Do
(without the jargon)
Consumer Segmentation that unlocks growth – we find people who matter the most in their moments that matter the most, using needs-based & persona-led segmentation.
Brand Portfolio strategy that brings clarity – ensuring each brand has a clear role and collaboratively they can work together.
Market & Competitive Landscape analysis that inspires action – understanding the space you play in so you can move forward with clarity and confidence.
Why We're Different
These distinctive characteristics are what we believe set us apart
Our Lens
Global market research experience, however, never forgetting the importance of local nuances. We see what others don’t.
Our Size
We are small enough to be nimble and adaptive, yet experienced enough to deliver rigorous, high quality research and strategic outputs.
Our Vibe
Insightful partners, not just researchers. We work closely with teams to turn consumer insight into confident decisions.
Proof that it works
What people are saying beyond the room
Its been a real pleasure to work with Cindy on our recent segmentation. Her ownership, “can do” spirit and focus on high quality deliverables shone through. Look forward to our next project together.
Cindy is professional to work with, has a positive “can do” attitude and delivers to an exceptionally high level.
Cindy was a very strong and highly reliable partner in an innovation research project for a major FMCG. She showed real ownership, judgment and excellent communication skills with the project team and various suppliers.
Let's talk
Let’s start a conversation, not a proposal. Drop us a note and let’s explore the possibilities.