Who's behind the insight
Global research strategist driving growth through insights
I am a quantitative marketing research consultant with over 15 years of global experience helping brands better understand their consumers, markets and growth opportunities.
Over the course of my career, I’ve led and supported large scale segmentation and quantitative research programmes across 18 markets, working primarily with global brands across CPG and financial services. This experience has shaped how I approach complex business questions, diverse markets and stakeholder needs.
Today, I bring this expertise into Leonard Insights, my independent Canada-based consultancy, supporting both Canadian and International clients and partnering with research agencies when additional senior capacity or specialist segmentation expertise is needed.
My work focuses on consumer and demand/needs-based segmentation, brand portfolio strategy and market landscape understanding. I’m deeply involved in every stage of the research process, from smart sample and questionnaire design through to insight development and strategic storytelling, translating complex data into clear, practical direction teams can act on.
Leonard Insights is intentionally small and nimble, allowing for hands-on senior involvement, while drawing on trusted network of experienced specialists as projects scale.
At the heart of my work is curiosity: a genuine desire to understand human behaviour and turn insight into decisions that drive confident growth.
Proof that it works
What people are saying when we aren’t in the room.
It’s been a real pleasure to work with Cindy on our recent segmentation. Her ownership, “can do” spirit and focus on high quality deliverables shone through. Look forward to our next project together
Cindy is professional to work with, she has a positive “can do” attitdue and delivers to an exceptionally high level.
Cindy was a very strong and highly reliable partner in an innovation research project for a major FMCG. She showed real ownership, judgment, and excellent communication skills with the project team and various suppliers.