Who's behind the insight
Global research strategist driving growth through insights
I am a curious data enthusiast who is passionate about understanding consumers. My expertise lies in global research across various industries, providing clarity to complex problems.
I’m a marketing research consultant based in BC, Canada. I have over 15 years of experience helping brands uncover what drives their markets. My work has taken me around the world, leading segmentation and quantitative studies across 18 countries, each with its own unique context and challenges. Over the years I have also been involved with supporting qualitative projects which not only allows me to flex other facets of research but constantly keeps me on my toes.
From smart sample and questionnaire design, to uncovering insights and turning data into stories that inspire action, I’m involved in every step of the process. I love the challenge of bringing insights to life and transforming complex data into clear, practical direction that helps businesses grow.
Proof that it works
What people are saying when we aren’t in the room.
It’s been a real pleasure to work with Cindy on our recent segmentation. Her ownership, “can do” spirit and focus on high quality deliverables shone through. Look forward to our next project together
Cindy is professional to work with, she has a positive “can do” attitdue and delivers to an exceptionally high level.
Cindy was a very strong and highly reliable partner in an innovation research project for a major FMCG. She showed real ownership, judgment, and excellent communication skills with the project team and various suppliers.