Segmentation you can actually feel.
Great segmentation doesn’t announce itself, it shows up as something that feels obvious, human and true. That’s when segmentation research […]
Segmentation you can actually feel. Read More »
Marketing Research Trends for 2026 highlight one thing: segmentation is back in focus
Segmentation is back! Stronger, sharper and built for speed in 2026. Marketing research trends for 2026 highlight one thing, segmentation
Marketing Research Trends for 2026 highlight one thing: segmentation is back in focus Read More »
A keychain, a coffee shop and a lesson in “spontainment” for brands.
A reflection on “spontainment”, brand experience and why unplanned joy works best when guided by real consumer understanding. Last year
A keychain, a coffee shop and a lesson in “spontainment” for brands. Read More »
Why Escapism Fuels Creativity, and Growth for Brands
As AI reshapes daily life, arts and crafts offer a powerful lens into authentic escapism, consumer needs and untapped segmentation
Why Escapism Fuels Creativity, and Growth for Brands Read More »