What is it we do
We’ve highlighted the areas of marketing research where our expertise runs deepest. If your particular needs fall outside these, not to worry we’re flexible and understand that every question is unique, hence we can tailor our approach to fit.
Market Segmentation
Understanding the PEOPLE that matter the most in the MOMENTS that matter the most
What is segmentation and how can it possibly help me in unlocking growth?
Persona Segmentation
Persona segmentation means dividing your audience into groups of people who think, live, or behave in similar ways based on their shared characteristics such as attitudes, lifestyle and habits
Demand Segmentation
Moments of demand are the different situations in which people use your product. By grouping similar situations together (the when, why, what & where) we uncover the needs that matter most when driving peoples choices.
Using the breakfast world as a hypothetical example
Persona Segmentation
Take a moment to think of what type of person you are when it comes to consuming breakfast. Are you…
A routine driven breakfast lover. You believe it is the king of all meals, you could never skip it. You loyally eat the same breakfast most days as it is delicious & one less thing to worry about.
A person who only grabs breakfast on-the-go. Life is too busy with constant deadlines and daily pressures, if you can’t eat it on the way to work, then you skip it all together.
Demand Segmentation
Take a moment to think of all the different breakfast occasions you had this week. Was it…
About simply fuelling your body for the busy day that lies ahead with something that gives you long lasting energy, leaving you charged to conquer the day and its challenges.
About taking the morning slower, to really cherish some quality time and laughs with your loved ones over a delicious breakfast that everyone enjoys.
Its the combining of both segmentations where the magic begins
The power lies in combining these two segmentation frameworks. It allows us to portray a landscape of demand that is not only true to life but clear to action against which forms the foundation of any portfolio strategy.
Portfolio Strategy
Clarifying roles.
Amplifying growth.
Whether your brands live in one market or span many, segmentation frameworks forms the backbone of our approach. We blend robust data with informed intuition to ensure that not only does each brand have a distinct role, but they can also work cohesively within the portfolio.
The result: a clear portfolio strategy designed to illuminate growth.
Landscape Overview
Strategy that thrives
in the real world
In today’s interconnected world, strategies can’t exist in isolation. We love to lean on multiple data sources to illuminate key forces of change and emerging trends shaping your market, so you’re not only prepared to navigate them but confident enough to turn them into golden opportunities.
